Why Social Media Influencers Are Tapping Into ‘Millennial Nostalgia’

Some millennial influencers on TikTok are now making a living by capitalizing on a nostalgic trend that might not seem all that long ago, the late 90s and early 2000s. NBC News’ Kalhan Rosenblatt explains what’s inspiring the online trend and how millennial nostalgia is resonating with people across social media. 

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